Paul Mercael — founder of Social Site Au and someone who’s spent years in the trades right here in Sydney.

I’ve been on the tools, worked the long days, dealt with the same frustrations you do: clients wanting more visibility online, but no time (or desire) to film yourself, edit clips, or figure out what even works on Instagram or TikTok.

That’s why I started Social Site Au.

I saw tradies and small business owners missing out on leads because video marketing felt out of reach. So I built a service that fixes exactly that: professional, ready-to-post videos filmed on your actual job sites — using experienced actors who look and sound the part, so you never have to step in front of the camera.

No fluff, no learning curve, no awkward self-promotion. Just high-quality content that shows off your work, builds trust, and brings in more jobs — while you keep doing what you do best.

Sydney born and bred. Trade experience. Results focused.

That’s me. That’s why Social Site Au exists.